We were tasked with launching a global car rental brand, SIXT, in New Zealand. Additionally, our launch needed to convey a complex story, as SIXT were planning to position themselves as a premium new mobility company who offered a subscription service – a category and concept that Kiwis were completely unfamiliar with.... Not easy!

We created a launch campaign, and now on-going work, which delivered a range of messages about new mobility in a quirky, witty and aspirational way through the line.

The brand launch campaign instantly struck a cord, and now has over 1.6 million views. Additionally, the brand is going from strength to strength – despite the challenges of the pandemic – and are now quickly gaining brand awareness and market share. They’re now for example, number two in Queenstown, which is amazing given they’re only a few years old – and are currently experiencing record months, month on month (at the conclusion of ’22). Additionally, the work we’ve done with them won the title ‘Best Digital’ at the SIXT Global Awards at the end of 2022.